Google Penguin 2.0 Update Rolled Out

As Matt Cutts mentioned before, Google Penguin 2.0 Update is rolled out on 23 May 2013. This time penguin update affected 2.3% of English-US queries. It is also affected other languages and scope of Penguin varies by language.

Google penguin update 2.0

This is fourth time Google refreshing penguin. It was released on April 24 2012. And after that, two more updates happened on May and October of the year 2012. First update of this year 2013, it is big update. This update also named as next generation penguin. So Google will detect more web spam activities on this and next updates. Have a look at the history of Google penguin update.

Penguin 1 on 24 April 2012 (Impacting about 3.1% queries)
Penguin 2 on 26 May 2012 (Impacting about 0.1%)
Penguin 3 on 5 October 2012 (Impacting about 0.3%)
Penguin 4 on 22 May 2013 (2.3% queries)

Bad days for spammers!

If you are staying away from web spam activities then you don’t need to worry. Penguin will hit spam websites which are standing on top in search results and bring down their SE rankings. So, may be you can go up if your competitor got slap from Google penguin. There is chance to go up or go down your search engine traffic after this update.

Rahul A Nair

Rahul A Nair

Hello there ! I’m , a freelance web developer from India. I am interested in web designing / development and Search engine optimization. I’m available for new projects.
Rahul A Nair
Rahul A Nair

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  1. says

    The 4th generation Penguin 2.0 Google algorithm updates is developed to fight against spam at a very page level while subsequent Penguin updates filter at homepage level only. Google now enforce every online marketers, webmasters and business owners to change their tactics and put great effort on creating remarkable content that people can make use of it so that they can’t resist to share and link it throughout the web; however, high value content is not enough without employing various outreach strategies to let the world know and to diversify traffic sources to secure income and traffic. Some of the best outreach strategies are guest blog posting, social media, email marketing, forum and community engagement.

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